The Mayhood Company
The most experienced residential real estate marketing and sales firm in the Washington DC Metropolitan Area
Mayhood is proud to announce our 40th year anniversary in 2023. Having completed over 215 projects (averaging 130 units per project) and selling over 30,000 residences overall, Mayhood blends years of experience with today’s most exciting innovations to identify the best strategies for every project.
ARCHITECTURAL & DESIGN INPUT
We know that well designed units do in fact sell better, faster, and at higher prices. We are intimately involved in individual unit design with architects based on demographic target markets and can help create an optimal mix and identify building amenity packages to produce record sales results.
We also manage the interior design process; briefing the design team on the fit/finish preference, selecting a wide range of design details, and defining a common area aesthetic based on targeted buyer preferences.
SALES STRATEGY & IMPLEMENTATION
We have experience in marketing communities toward the first time home buyer demographic but are perhaps better known for our work with true world class luxury residences. We get involved in all aspects of the marketing including:
Interior designer input and ultimate selection for community, model homes and site sales office.
Branding agency selection for personality development, signage, web site development, and creative development of brochure materials.
Staffing projects with the industry's most experienced and well trained sales associates.
Developing an outreach and advertising plan to the broker and buyer community through events, web and traditional print advertising.
NAMING, POSITIONING,
& MARKET RESEARCH
We are a research based marketing firm that has been through several real estate cycles and challenging markets. We track not only new investment grade residential developments but also what is happening in the wider real estate market related to commercial and resale single family markets. Successes are repeatable if you know and understand the consumer and keep a constant pulse on specific markets.
The wants and needs of an urbanized 35 year old are quite different from a downsizing empty nestor couple in McLean. Success in attracting each requires a well planned strategy. We understand, and therefore can anticipate, their response in regard to their home shopping process… this includes timing in decision making, lifestyle needs and preferences, susceptibility to marketing, and response to differing advertising platforms.
FINANCIAL, LEGAL, AND
MANAGEMENT PARTNERSHIPS
We take the time up front to make sure that the condominium documents and purchase agreement reflect the most current issues in the market and that they are prepared and filed in a timely fashion so that sales can begin.
We work with the Management Company to develop the condominium budget and schedule of condominium fees. Upon delivery, we coordinate resident move-in and utility set ups. We oversee the individual buyer's pre-approval, or proof of financing, to maintain building compliance for loan approvals and expedite the scheduling of appraisals and settlements.
We schedule buyer walk-throughs, ensure home completions, verify loan satisfaction,and schedule purchaser settlements on behalf of the seller. Our dedicated managers communicate directly with financial, legal, and management partners to ensure a smooth process.